19A idea napkin 2

1) You. I am a rising Junior at the University of Florida pursuing a degree in marketing. I am a very driven and self motivated type of person. Everything that I denote my time to doing, I do with full effort and energy. My biggest skill set are my interpersonal skills. I am very well trained in de-escalating a situation as well as making sure every party is happy. I have developed superior communication skills and leadership skills through my on-campus involvement in student government.

2) What are you offering to customers? I am offering a simple solution to a problem many students at school face. This allows Customers are then able to take these scooters anywhere they want and park at a nearby dock. This allows for customers not to have to worry about finding a ride or parking. The rides are also a lot cheaper than ride sharing services such as uber and lyft and can save customers a lot of money.

3) Who are you offering it to? My biggest demographic is students at the University of Florida. They are the ones who will be taking out the scooters the most. Many students have very busy lives and constantly need some sort of transportation to accommodate for things being pretty far apart. They are able to rent a scooter instead of the alternatives. This is because the scooters would allow students to get a ride to campus without worrying about high costs or parking. Students have to go to class almost every day and require some sort of way to get from their primary residence to campus. These scooters would allow them to get to where they want to go easily.

4) Why do they care? There is currently a big parking problem on campus. There is a lot more registered cars than parking spots which causes a lot of students to have to walk far or get parking tickets. Scooters are already implemented in Orlando near UCF campus and has been working to fix their parking issues. I think by applying it in Gainesville, the same will happen.

5) What are your core competencies? The biggest difference between my company and the big scooter companies (bird, lime) is they are based on a dock-less model where the scooters do not need docks but rather are picked up and charged. My company has dock-based model which requires the scooters to be placed on a dock after their ride which charges the scooters and allows for a safe place to keep them while they are not being ridden.  I think all of these key elements work together to create the best solution. There is a eminent transportation problem here in Gainesville, and this service will fix it. I feel as if customers are really interested in this idea and are willing to use them if they are available. Customers are also a lower socio-economic status usually as being college students, and these scooters are very low cost. This allows for a great opportunity in the market.

The two key points that I have added to my idea napkin is the information I received more about the minds of the target audience. I learned how they think and what influences their purchase decisions. I can use these core competencies to leverage my business to increase my consumer demand. Although some do not think the same, I can group segments into categories based on their categories.

18 A Create a Customer Avatar

My prototypical customer is a college student without any current means of transportation. College students are way more likely to have no means of transportation given they are out of state students. My customer's hobbies are socializing, drinking, eating, and studying. They typically would not have a car and rely on other means of transportation. Because my customer is a college student, they would not have any children. They do however have a rescued shelter cat that they hide in their dorm. They are 19 years old but don't feel like an adult yet. My customer's favorite movie is despicable me. 

I think I have a lot of common with the avatar. I think this is a coincidence because I am in the target market and therefore created this avatar similar to my appearance. I think this was more subconsciously done.

17A Elevator Pitch No.2

Here is a link to the second Elevator Pitch: https://www.youtube.com/watch?v=4buSA2oyXWQ

I think the most useful feedback from last time was the way that I spoke. I did not speak in a professional manner, rather I was pretty nervous to record myself. Listening to the feedback, it seems like more people noticed that than I would expect.

This time I am preparing a lot more for this presentation. This will help me become less nervous for it and be able to speak more concise and clearly.

16A

1) The 5 things that make me different include: My creativity, openness to change, friendliness, connections and great attitude. I am a very creative type of person. I have always been able to think outside of the box. This allows me to see situations from a very unique perspective. I feel as if I can see things from all angles and rid myself of all bias. I am also open to change and do not fear new situations. This is very important for entrepreneurs by being able to go with all of the changes that will happen regarding the business. I am also a very outgoing type of person. This really helps for when needing to get different people involved with the business. It also really helps when building connections with clients. Connections is also a great factor of who I am. It allows me to be able to be on the same page as other people. 

2)
https://www.youtube.com/watch?v=sXJz2m7nekg&feature=youtu.be

This interview consisted of me asking my roommate Sal what he thought my biggest strengths and weaknesses are. He explained that my best skill sets were my interpersonal skills. I would like to agree with what he answered. I asked him also what he thought made me unique and he answered  my humor to lighten situations.


:https://www.youtube.com/watch?v=sLj11z9nekg&feature=youtu.be
This interview was with my brother Ethan. I asked him throughout my life what was my most outstanding qualities. He began to tell me about the time I helped my friend after he got bullied in middle school. My brother thinks my compassion is my strongest characteristic.

https://www.youtube.com/watch?v=rLKIIGleLfc
This interview was with my best friend Matty, I asked him what he liked best about me. He answered my unique perspective on different subjects, I think he was

3)  After doing this activity I think that my friends really think highly of me. I am glad I was able to see how they thought of me. I am happy I have people that care about me. This reflection allowed me to see some of my strengths. I can use this to my advantage to tailor towards them.

15A Figuring Out Buyer Behavior

1)  I went to Chipotle on University to find people in my target segment. This would be students that would need rides to places such as a restaurant. 

3) The other alternatives from renting a scooter are: walking, ubering, getting rides from friends, driving a car, and taking bus. They figure out what they want to do by a variety of different factors. It seems like most people take time into account. If someone is in a rush and does not have a lot of time, walking and taking the bus are no longer an option. If someone is on a money budget they would be more likely though to walk or take the bus. Another factor that goes into account is who they are with. If someone is alone they would not be likely to want to walk and would rather drive with a friend or take a scooter. 

4) How/where do they buy? People are able to rent scooters wherever there is a dock. I would plan to have docks on campus and off campus in housing areas such as the standard, the hub, the ridge etc. They can very easily rent the scooter by accessing the app on their phone. It would also be very accessible by having a lot of scooters available.

5) Post-purchase evaluation. People usually take into account how long it took them to get there compared to how much it cost them. Someone would be dissatisfied if they paid money for a service such as uber and it took them a very long time to get to their destination. Walking on the other hand, takes a lot of time but is worth it because of it being free to anyone that is able to do it. People are also more likely to be satisfied if they were able to feel safe while they were doing it. Sometimes people are less likely to feel safe such as walking alone at night.

6) Report the findings. The first interview was with a guy named Ethan. He was a sophomore accounting major and got to chipotle by walking from his house. He said he usually walks everywhere unless it is a very long distance away. He is motivated by the price factor the most. Another person I interviewed was very similar to Ethan. Her name was Sophia. She is a freshman nursing major that lives in the dorms. She walks everywhere aswell. She however does not like to walk past a certain time, usually when it gets dark. She said however that she would feel comfortable taking a scooter at night. The last interview was with a law student named Ben. He said he drives most places because he has a car and gas money. It seemed like everyone that I interviewed would rather walk or drive than to pay money for some service. They however have parking issues by taking car some places such as to class. There are also times when walking is too far or not at the right time when people would take scooters.

7) Draw conclusions. Overall I would rate this market as very saturated. After all of my research I have decided that there are however a lot of gaps in the market that need to be filled. This is when the place is too far to walk and there is no parking available. That would be the ideal situation for someone to want to take the scooter.