1) You. I am a rising Junior at the University of Florida pursuing a degree in marketing. I am a very driven and self motivated type of person. Everything that I denote my time to doing, I do with full effort and energy. My biggest skill set are my interpersonal skills. I am very well trained in de-escalating a situation as well as making sure every party is happy. I have developed superior communication skills and leadership skills through my on-campus involvement in student government.
2) What are you offering to customers? I am offering customers a solution to their parking and transportation problems. I am offering a service by having scooters available for rent. Customers are then able to take these scooters anywhere they want and park at a nearby dock. This allows for customers not to have to worry about finding a ride or parking. The rides are also a lot cheaper than ride sharing services such as uber and lyft and can save customers a lot of money.
3) Who are you offering it to? My biggest demographic is students at the University of Florida. Although anyone is allowed to use the scooters, the scooters can help out UF students the most. This is because the scooters would allow students to get a ride to campus without worrying about high costs or parking. Students have to go to class almost every day and require some sort of way to get from their primary residence to campus. These scooters would allow them to get to where they want to go easily.
4) Why do they care? There is currently a big parking problem on campus. There is a lot more registered cars than parking spots which causes a lot of students to have to walk far or get parking tickets. Scooters are already implemented in Orlando near UCF campus and has been working to fix their parking issues. I think by applying it in Gainesville, the same will happen.
5) What are your core competencies? The biggest difference between my company and the big scooter companies (bird, lime) is they are based on a dock-less model where the scooters do not need docks but rather are picked up and charged. My company has dock-based model which requires the scooters to be placed on a dock after their ride which charges the scooters and allows for a safe place to keep them while they are not being ridden.
I think all of these key elements work together to create the best solution. There is a eminent transportation problem here in Gainesville, and this service will fix it. I feel as if customers are really interested in this idea and are willing to use them if they are available. Customers are also a lower socio-economic status usually as being college students, and these scooters are very low cost. This allows for a great opportunity in the market.
This is a neat idea. I don't know much about the scooter rental industry or how insurance would work in case of an accident. Also what about helmets to go with the scooters? There definitely is a lack of parking at UF and I think this could help solve it. Another potential issue might be how long the scooters can hold a charge before needing to be docked. I think you're on to a good idea! One suggestion for your post is to make the font color white next time as it is difficult to read.
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